Integrating digital case study with live game play
Using blind game play to offset group think in collaboration.
Project Description

We were asked to create an interactive case study for Key Account Executives to support a category management data insight report training workshop.

We didn’t stop there though!   We integrated quick reference ‘playing’ cards that could be used at the training and then taken back to the office as at desk reference tools.  Click ‘learn more’ below to view the full case study.  NOTE: this is password protected.  If you require a password please feel free to contact me.

On this project, my role was to create the ‘story’ behind the case study.  The gameplay and cards, which was well-received, was also my brainchild.

Project Details
ClientLarge Energy Drink Company