PROFITS – Blended learning design and development

Project Goal: Create a comprehensive blended training product to educate and support organizational adoption of a consistent data and empathy-based sales approach. The audience was sales professionals, sales managers, and key account professionals.

Method: First, I executed a thorough analysis of the existing content. From there, I performed a content edit as was appropriate to ensure consistency and continuity. At the same time, I worked with the subject matter expert and co-owner of the project Tom Fox filling in gaps where they existed. We finished the creation of an extended branched learning scenario leveraging Vyond, some new content creation, and formal assessments. In the end, I created a leadership guide explaining the program so that management through C-Suite could effectively understand, manage, and assess the effectiveness of the training. It consisted of eLearning, coaching, and webinars by Tom Fox. We deployed the training through the OnPoint Digital LMS coupled with Zoom. I was responsible for the architecture of the user experience while co-managing the administrative side with my team members. We created marketing collaterals and the sales team quickly sold it to Stone Brewery Company along with many other draft beer companies. 

 Tools used: Elucidat, Vyond,  & Adobe CC.

Result:  See the infographic (this is the highest quality I have access to.) I can share the Leadership Guide upon request.